News Briefs

CoverGirl is rolling out a new mascara designed with a 50° curved fiber brush to curl, lift and fan even the smallest and straightest lashes from root to tip.

Infused with plant-based keratin and lifting waxes, the mascara is transfer-proof, smudge-proof and provides up to 24 hours of wear, the brand said. 

“CoverGirl recognized that beauty users want a mascara that’s affordable but won’t compromise on bold volume, and that’s exactly what the Eye Enhancer 3D Mascara delivers. This versatile mascara offers three key benefits in one accessible and affordable product that we know beauty lovers, especially Gen Z, crave. With this launch we also tapped into social and product trends to identify a shade palette that is bolder and more youthful,” said Mary Santangelo, senior vice president, CoverGirl global marketing, at Coty.

Ophthalmologically tested to be suitable for all eyes including sensitive and contact lens wearers, the new Eye Enhancer 3D Mascara comes in three shades—Intense Black, Dark Chocolate and Berry Brown. 

Shoppers can pick up CoverGirl’s new Eye Enhancer 3D Mascara wherever the brand’s products are sold. 

W. Dressroom New York is putting a twist on the traditional functional fragrance with a collection of products that goes beyond standard perfumes. 

Utilizing innovation to create a spray that is anti-bacterial and hypoallergenic to remove odors instead of masking, each scent is water based and oil-free, making them safe for fabric, skin and the environment, the brand said. 

Developed in South Korea by fashion designer Bumsuk Choi, the brand’s scents range from fruity to floral and woodsy to musky. 

“Fashion is not something that exists in dresses only. It is a way to say who you are without having to speak. Scent is the most powerful way to symbolize who you are,” said Bumsuk Choi.

The fragrances possess the ability to create escapism, evoke nostalgia, and create a personal self-care mini moment any time, any place, the company noted. 

Hi-Chew is putting a new spin on its chewlet candies with the launch of two product lines—Gummies and Gummies Sour. 

Each gummy snack features a filling and comes in various flavors. The Gummies come in peach, mango and strawberry, while Gummies Sour is available in green apple, pineapple and watermelon. 

Hi-Chew Gummies and Gummies Sour will be available for purchase online at the beginning of July and will roll out to select retailers throughout the fall. 

Kit Kat is rolling out its new Pink Lemonade Flavored Bar, which features wafers wrapped in a pink lemonade flavored crème containing hints of strawberry. 

“Creating new, unexpected flavor experiences for our Kit Kat fans is at the core of what we do,” said Hilary Long, Kit Kat brand lead. “The Kit Kat Pink Lemonade Flavored Bar delivers an immersive experience in every bite, reminiscent of a refreshing glass of pink lemonade as the weather heats up for summer fun.”

The Kit Kat Pink Lemonade Flavored Bar is available nationwide in standard and king sizes. 

La Roche-Posay is introducing a new SPF offering — Anthelios UV Hydra Sunscreen with SPF 50. 

Formulated for all skin types and tones, including dry skin, the product helps protect against harmful rays and is infused with hyaluronic acid for hydrated and healthier skin, the brand said. 

Made to leave a dewy finish with a barely there texture that blends invisibly into the skin, it is powered by Cell-Ox Shield Technology to help protect the skin from free radicals caused by UV rays. It's also oxybenzone and octinoxate-free. 

Retailing for $39.99, La Roche-Posay’s new Anthelios UV Hydra Sunscreen with SPF 50 is available online and at drugstores nationwide. 

Pringles is changing the way consumers think of its classic crisp snacks. 

The brand has rolled out its first-ever puffed offering, Pringles Mingles, which are crispy on the outside and light and airy on the inside. 

Each bite-sized puff mingles two flavors and comes in a bowtie-style shape inspired by its mascot, Mr. P. 

“Our iconic Pringles can is part of our identity — and it's not going anywhere — but we're always looking for new ways to innovate and satisfy our fans' latest cravings,” said Mauricio Jenkins, US marketing lead for Pringles. “This puffy, airy snack not only gives fans a new way to experience Pringles, but its easy-to-share packaging creates a new way to enjoy their favorite snack with friends and family, whether munching at home for movie night, at a party or on-the-go.”

Available in three flavors—cheddar and sour cream, sharp white cheddar and ranch, and dill pickle and ranch—Pringles Mingles will roll out to retail shelves nationwide beginning in October.