Criticality adds liniments under Korent, Korent Select brands

Criticality, a North Carolina-based industrial hemp company, is adding products to its Korent and Korent Select brands’ product lines. The company has unveiled two CBD roll-on liniments, which are available under both brands. 

“Our expertly-crafted, responsibly-produced liniments offer consumers a natural alternative to help soothe muscle and joint discomfort,” said Criticality CEO Brian Moyer. “The CBD liniments incorporate natural ingredients including witch hazel, allowing for fast absorption following application while leaving behind zero residue.”

The liniments are offered in warming and cooling formulas. The warming liniment is meant to ease sore muscles, and the cooling liniment is designed to ease overworked joints. Both contain full-spectrum CBD oil made from U.S.-grown hemp. 

“Criticality uses all-natural, environmentally-friendly methods to extract CBD oil from the hemp plant without the use of harsh chemicals,” Moyer said. “The hemp used in our products undergoes independent, third-party testing at various stages of the supply chain to verify compliant cannabinoid levels and purity standards. The results of this extensive testing can then be shared with our consumers at the click of a button.”

Korent and Korent Select products each contain a unique lot number on their packaging, which consumers can enter on the brands’ online quality trackers to reveal a product’s certificate of analysis.