Crunch, Butterfinger and Baby Ruth roll out limited-edition wrappers

Ferrero USA’s Crunch, Butterfinger and Baby Ruth brands are looking to support children’s hospitals.

To do just that, the company shared that it would be launching its “Raising the Bar” campaign, which supports the Children’s Miracle Network Hospitals.

Included in the campaign are reimagined, limited-edition candy bar wrappers that have been designed by Children’s Miracle Network Hospitals ambassadors.

Until August 13, the Crunch, Butterfinger and Baby Ruth brands will donate a percentage of the retail purchase from all participating products, up to $350,000, to Children’s Miracle Network Hospitals, the company said.

“We’re very excited to partner with this great non-profit organization and invite our customers to join us in our journey to support all the futures made possible by Children’s Miracle Network Hospitals,” Mark Wakefield, the senior vice president of marketing at Ferrero mainstream chocolate and nutella said. “Just like Children’s Miracle Network Hospitals, Crunch, Butterfinger and Baby Ruth aim to create moments that bring people together every day.”

In addition, the Butterfinger brand will be raising funds by working with the Extra Life program, which is affiliated with Children’s Miracle Network Hospitals.

“We are thrilled to welcome aboard Ferrero as a new partner of Children’s Miracle Network Hospitals,” Teri Nestel, president and CEO of CMN Hospitals said. “Through retail engagement and programs like Extra Life, CMN Hospitals and Ferrero make giving easy and create a connection to a greater cause. We know there’s power in numbers and when we make it easy for everyone to give back to their community, our collective impact grows exponentially.”