CVS joins Path to Purchase Institute’s latest ‘Retail Media Unplugged’ episode
In the fourth episode of “Retail Media Unplugged,” the Path to Purchase Institute sits down with CVS Media Exchange and Criteo executives to explore the promise of retail media.
?share=copy
Advertisement - article continues below
Advertisement
In the latest episode of the Path to Purchase Institute's "Retail Media Unplugged," CVS Media Exchange's Parbinder Dhariwal joins Criteo's Erin Lastra to discuss the retailer media network's approach to measurement, advice for brands looking to invest more in retailer media and how the retailer is leveraging its first-party data to deliver performance for its suppliers.
Check out the conversation above.