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CVS releases data on Gen Z/young adults' use of nicotine products

Nearly nine out of every 10 U.S. Gen Z/young adults ages 18-28 think there is currently a teen nicotine use epidemic in the United States, per CVS Health data.
Levy

With the rise of nicotine pouches and popularity of e-cigarettes among the younger generations, there are growing concerns from parents around how these nicotine products are impacting their children’s health. 

To tackle this question, CVS released new data from a national survey that found that nearly nine out of every 10 U.S. Gen Z/young adults ages 18-28 think there is currently a teen nicotine use epidemic in the United States and 85% of US Gen Z believe teens who use nicotine are more likely to experience anxiety or depression.

[Related: Smoked out: Smoking cessation products on the rise]

Key survey findings:

  • Gen Z/young adults say they believe smoking/vaping/nicotine use is the number one factor damaging to teen health today.
  • Four in five (80%) U.S. Gen Z/Young adults ages 18-28 say that smoking/vaping/nicotine use is the most damaging to teen health today, followed closely by mental health struggles (77%) and social media addiction/excessive screen time (74%).
  • Teens believe that mental health struggles and easy access to nicotine products are some of the challenges preventing them from quitting nicotine.
  • According to US Gen Z/Young adults ages 18-28, the biggest challenges teens face when trying to quit using nicotine are stress, anxiety or mental health struggles (67%), nicotine addiction and withdrawal symptoms (66%) and lack of motivation or desire (58%).
  • 49% of US Gen Z/Young Adults ages 18-28 think that easy access to purchase nicotine products is a challenge teens face when trying to quit using nicotine, and 70% of that same group believe that fewer stores selling nicotine products would make a difference in reducing teen use.
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[Read more: Haleon reportedly evaluating sale of certain smoking cessation products]

There is misinformation around the dangers of nicotine use, and Americans are not sure where to access smoking cessation programs.

  • About one in four (28%) US Gen Z/young adults ages 18-28 erroneously believe e-cigarettes are less harmful than traditional cigarettes, a belief also held by 27% of parents to teens or young adults ages 13-28.
  • Half (50%) of US Gen Z/Young Adults ages 18-28 don’t know what a cessation program is, and 30% don’t know where to access support programs and services that address nicotine usage and quitting.
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