Designer Protein enters the chocolate bar space

Designer Protein is making its debut into the chocolate bar category — but with an added twist.

The worlds of protein and sweets are joining forces with the brand’s new chocolate bar line, which contains 10 g of whey protein.

Available in two flavors — dark chocolate with almonds and dark chocolate with quinoa — Designer Protein’s chocolate bars are natural, kosher, and free of gluten. They also feature 85% dark premium cacao, 8 g of fiber and 7 g of sugar, the Carlsbad, Ca.-based company said.

“Using our flagship whey protein, we are proud to launch Designer chocolate bars that fill a conspicuous void in the chocolate, snack and confection aisles,” Paul Pruett, CEO of Designer Protein said. “With only six ingredients, the Designer chocolate bar nutritionals is better than many popular nutrition or snack bars and there is no brand more trusted to deliver on both taste and performance for a health-conscious consumer who wants a treat.”

Made in the United States, Designer Protein’s chocolate bars retail for $2.99 each and are currently available at designerprotein.com.