Dollar General announces The Great Dollar General Book Match

In the wake of its recent announcement to help child literacy, Dollar General announced its latest initiative in this mission.

The Great Dollar General Book Match, a one-day $1 million match initiative held by the retailer and its Literacy Foundation, helps support nonprofit DonorsChoose as a way to celebrate National Book Month.

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On Oct. 21, while funds last, the Dollar General Literacy Foundation will help fill school and library bookshelves across the country by doubling every donation on book-related projects on DonorsChoose.

“Teachers and students need us now more than ever and filling their shelves with books that inspire learning is critical during this time in education,” Denine Torr, the executive director of the Dollar General Literacy Foundation and vice president of corporate social responsibility at Dollar General said. “The Dollar General Literacy Foundation is proud to partner with DonorsChoose to help ensure children have access to books and to bring valuable resources to teachers that support literacy initiatives in their classrooms.”

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Ahead of the book matching event, the retailer will encourage teachers to spread the word and post-book-related projects on DonorChoose’s website.