Dollar General debuts new beauty products alongside savings event
Dollar General is kicking off a 7 Days of Savings Beauty event, launching new exclusive products and popular national brands at affordable price-points.
The 7 Days of Savings Beauty event kicks off April 6 and runs through April 12 with deep daily discounts on beauty and personal care products. Featured offers include:
- Sunday, April 6– L’Oreal Event – Save $5 when you Spend $15 across Cosmetics, Hair and Skin (includes Maybelline, Thayer’s, Soft Sheen Carson, Garnier - excluding Care Color Retouch)
- Monday, April 7– MONDAY haircare – Save $2
- Tuesday, April 8– Dial 32oz Bodywash – Save $3
- Wednesday, April 9– Edgewell or Skintimate Shave Gel – Save $2.25
- Thursday, April 10– Irish Spring or Softsoap 20oz – Save $5 when you buy 2
- Friday, April 11– Old Spice or Secret Whole Body Deodorant – Buy One, Get One Free
- Saturday, April 12 –Dial Hand Soap (11 oz.) or Bar Soap (3 bar, 4 oz.) – Buy One, Get One Free
“At Dollar General, we believe everyone deserves to feel beautiful and confident, and financial constraints shouldn’t be a barrier,” said Jimmy Nguyen, vice president and division merchandise manager of health and beauty at Dollar General. “We are excited to offer our customers a carefully curated and accessible, on-trend assortment of products they need and want across beauty, self and family care.”
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In addition to the featured deals and Dollar General’s everyday low prices, the DG app and website enable customers to discover the latest discounts, promotions and instant savings and to clip digital coupons and cash back offers.
To enhance its range of on-trend, affordable products, DG recently introduced several national brand beauty and personal care lines, including:
E.l.f. cosmetics debuted at Dollar General last fall and its holy grail collection will be available this spring in more than 10,000 DG stores. With approximately 80% of its stores located in communities of 20,000 or fewer people, the company’s strategy to serve the underserved aligns with e.l.f.'s mission to make the best of beauty accessible to every eye, lip and face.
MONDAY is now available in approximately 17,000 stores, with more than 10 items priced $5 to $7, including collagen, hyaluronic acid, wheat protein or keratin-infused haircare.
The retailer also has expanded partnerships with trusted brands, adding exclusive products:
- Root to End, which debuted at DG in 2021, has added six new hair care products including Volumizing Shampoo & Conditioner, Scalp Soothing Shampoo & Conditioner, Purifying Dry Shampoo and Volumizing Dry Shampoo. The collection of 16 products contains a proprietary 11 Amino Acid Blend to help condition hair from root to end. They are cruelty-free, vegan and free from SLS/SLES, parabens, phthalates and mineral oil.
- Degree's new body wash, developed exclusively for DG by Unilever, will be available this year in four scents and is accessibly priced at $5. The line joins Degree’s new whole-body deodorant, now available at DG.
- Yumzee, an affordable fruit-forward line of lip oils, is available chain-wide at DG.