Dollar General makes 7 leadership appointments
Dollar General is welcoming Tony Rogers as senior vice president, chief marketing officer. Rogers will lead the development and execution of DG’s marketing, brand, media and personalization strategies across all channels, including digital properties and the DG Media Network.
“I am excited to welcome Tony to Dollar General. His proven ability to drive innovative personalized marketing strategies that enhance brand positioning, connect with consumers, and drive growth will elevate our customer engagement and support our key initiatives here at Dollar General,” said Emily Taylor, executive vice president and chief merchandising officer.
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With more than 25 years of experience, Rogers served in several senior executive roles prior to joining Dollar General, including chief member officer at Sam’s Club, chief marketing officer at Walmart and most recently as chief marketing officer at Signet Jewelers. Rogers earned both his Bachelor of Business Administration in accounting and Master of Business Administration in marketing from The University of Texas at Austin.
Other appointments include:
Tim Bartlett has transitioned to vice president, asset protection. In the eight years since joining DG, he has progressed through roles including district manager, regional director, human resources director and director of store operations, emerging markets where he supported the launch of DG’s first store in Mexico. In 2023, he was promoted to division vice president.
Matt Frame has been promoted to division vice president, store operations. With more than 20 years of retail leadership experience, he will lead sales, talent strategies and performance optimizations for 10 regions across the southeastern United States, covering more than 2,000 stores. Frame joined Dollar General in 2016 as regional director and most recently served as director of operations, pOpshelf before being promoted to senior director in 2022.
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Natalie McConnell has joined DG as vice president, division merchandising manager over holiday events, toys and lawn and garden. In this role, she will develop and lead the business strategy for Dollar General’s largest seasonal categories. McConnell has more than 20 years of merchandising and planning experience with a proven track record as a strategic leader with strong results and talent cultivation. Prior to joining DG, she held roles of increasing responsibility, more recently as vice president, division merchandising manager.
Jimmy Nguyen has been promoted to vice president, division merchandise manager, health and beauty. He joined DG in 2012 and most recently served as senior director of merchandising with previous roles progressing from merchandising planning analyst to brand manager. He brings extensive knowledge in buying, financial planning and building high-performing teams to his new role where he will oversee merchandise buying strategy and assortment, and sales planning initiatives within the non-consumables category of health and beauty.
Kaushik Paul has rejoined the company as division vice president, store operations. A retail industry veteran with more than 25 years of expertise in operations and building high-performing teams, Paul will lead 10 regions across Louisiana, Oklahoma and Texas covering more than 2,100 stores. He previously held regional director and division vice president roles at Dollar General.
Brett Sorensen has been promoted to division vice president, store operations. Sorensen joined DG in 2018 as a district manager and has since held roles of increasing responsibility, including regional director and senior director, store operations. In his new role he will drive excellence for more than 2,300 stores in 10 regions across nine states, primarily from the Midwest to Great Lakes regions.