DSNTV: Korent Hemp maker Criticality highlights focus on quality, innovation

At the National Association of Chain Drug Stores Total Store Expo, Drug Store News caught up with executives from Criticality, a North Carolina-based industrial hemp company that markets the Korent and Korent Select line of CBD products. 

Criticality vice president of sales Jon Murray and detailed the quality-control efforts — dubbed Sentry — that differentiate Criticality. “Ultimately, we believe consumers will be able to trust what we put in the bottle because of our technology, because of our history in agronomy and because we’re going to offer full transparency through our Sentry program,” he said. 

Director of marketing Ellen Saksen highlighted that the company’s leadership — all of which come from a CPG background — and its innovation are key areas of differentiation. 

Watch the full video above.