News Briefs

Dymatize is rolling out a new flavor in its ISO100 product line—cinnamon cereal. 

The product features specks of cinnamon and a cinnamon cereal "bottom-of-the-bowl" milky flavor, and is made with hydrolyzed whey protein isolate. The product contains 25 g of protein per serving. 

Designed to mix easily with water, milk or milk alternatives, it also contains 5.5 g of branch-chained amino acids, the brand shared. 

Consumers can find Dymatize’s ISO100 in cinnamon cereal at GNC, Amazon, The Vitamin Shoppe and other major retailers. 

New from Nailboo is a tool that helps users gently remove their stubborn manicures and ensure minimal damage to the nail. 

The brand’s Magic Soak Manicure Remover, which utilizes a warmer base, can gently remove dip, gel and acrylics without the use of foils. 

The tool has spill and splash prevention, and comes with a bowl, warming base, lid, manicure scraper tool and instruction leaflet. 

Retailing for $50, Nailboo’s Magic Soak Manicure Remover is available for purchase online. 

Hiya’s children’s wellness products line has launched a new item—Kids Daily Greens + Superfoods. 

The greens powder, formulated specifically for children, aims to support growth, digestion and brain health, while also appealing to its targeted demographic with a chocolate milk flavor. 

The product delivers a blend of greens, superfoods, vitamins, minerals and antioxidants, and is made with more than 55 whole-food derived ingredients, the company shared.

“As a parent, I understand the daily struggle of ensuring kids get their greens. We’ve created something truly special—a greens powder that has the benefits of powders made for adults yet uses kid-friendly ingredients, and tastes like chocolate so kids will actually enjoy it,” said Darren Litt, Founder and CEO of Hiya.

Currently, Hiya’s Kids Daily Greens + Superfoods is available for purchase online. 

A new face is gracing the iconic orange Wheaties cereal box--tennis star Coco Gauff.

Gauff, who won the US Open Tennis Championship in 2023 and sits at No. 2  on the Women’s Tennis Association singles rankings, is the latest athlete to get her own cover. 

“It is an honor to be on the next Wheaties box, especially as the legendary Billie Jean King passes the historic ‘Wheaties Champion’ title onto me,” said Gauff. “I’ve had so many role models in this sport help guide my professional and personal journey, and I hope to keep empowering the next generation to also work hard and dream big.”

Gauff’s limited-edition Wheaties box will be available at major retailers for $6.19. 

Lil’ Drug Store Products is the new primary distributor of Procter & Gamble’s popular personal healthcare products in the convenience channel. 

"We are thrilled to expand our partnership with P&G for the distribution of its leading healthcare brands to the convenience channel," says Hayley Fry, Senior Director of Marketing at LDSP. "This strategic move will significantly increase the accessibility of P&G’s top SKUs, which are well-positioned for success in this channel."

Beginning Sept. 3, the partnership will give Lil’ Drug Store Products support  for its retail partners through its sales, broker, and category management teams, focusing on driving category growth and delivering effective healthcare solutions to the communities served.

"By optimizing the distribution of these brands, P&G will be able to effectively reach more consumers in their everyday environments,” adds Fry. “We are eager to leverage our expertise to boost distribution and revenue, and we are honored to be chosen as P&G’s strategic partner for growth in the convenience channel.”

Nesquik and DJ Khaled have come together to release a new ready-to-drink flavored milk—Another Bun. 

The cinnamon bun-flavored low-fat milk, whose name was inspired by the musician’s well-known catchphrase, was teased on social media through celebrity gossip page Deuxmoi. 

“Another Bun isn't just a first-of-its-kind flavor collab for Nesquik—it's a harmony of flavor,” said Meaghan Sparkman, general manager and marketing director of ready-to-drink beverages at Nestlé USA. “The new product will have fans hitting all the right notes, inspiring them to remix their day and fuel the bunny inside. Just like DJ Khaled has orchestrated his 25+ year journey in the music industry, Another Bun will have you shouting, ‘Another One!’” 

Nesquik’s Another Bun is available for purchase at any of the brand’s partner locations nationwide.