ECRM debuts refreshed branding

ECRM has given its logo a facelift. The Solon, Ohio-based company on Tuesday unveiled a redesigned logo it said is meant to signal a new era for the company, which offers category management support solutions meant to make the buying and selling process more efficient and effective. 

Since it was founded in 1994, ECRM said it has grown to encompass both a technology-enabled offering — which includes product discovery platform RangeMe, which was acquired in 2017 and includes products from 150,000 suppliers, offering a complement to the company’s category programs — and high-touch services that comes from ECRM’s client success team. 

“ECRM's consultative approach results in a much more tailored experience for buyers attending its category programs, which delivers me a productive schedule of appointments with a diverse array of qualified suppliers,” said Kenneth Hausmann, senior category manager for dairy, frozen and bulk foods at Fresh Thyme Farmers Market. “In addition, ECRM's RangeMe platform is a perfect digital complement to these in-person programs that extends our product discovery capabilities year-round.”

Suppliers have said that ECRM gives them exposure to relevant buyers. 

"As a long time ECRM program participant and RangeMe Premium Verified member, I've experienced firsthand how ECRM's evolution has created more diverse opportunities and expanded ROI for suppliers like myself," said Shiv Joshi, managing director of Greystone Premium Organic. "Its category programs put us face to face with the right buyers in an incredibly efficient and intimate manner, and RangeMe helps extend our reach even further with additional exclusive opportunities to be discovered."

The new brand design is meant to be bold, modern and evocative of ECRM. 

“ECRM has done an amazing job adapting to fulfill its customers' needs,” said Greg Farrar, CEO of ECRM. “Now is the time for the brand to embody the company that we have become.”