EM Brands, Rritual win at ECRM’s virtual Whole Body & Mind Wellness session
EM Brands won the Drug Store News Buyers Choice Award for its JOON X MOON Cubes at ECRM’s Whole Body & Mind Wellness Virtual Session held last week. Rritual was a finalist for its Reishi Relax Elixir Enhanced with Aswhagandha+Raw Cacao.
The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Drug Store News-branded Buyers Choice Awards section of the ECRM Connect platform.
“A big part of wellness these days — especially during the pandemic — includes finding ways to relax the body and mind,” said Craig Chmielowicz, senior vice president of health and beauty care for ECRM. “Both Buyers Choice Award winners have products aimed at calming and relaxing one’s mental state, one from the outside, and the other from the inside, and each would be a great addition to buyers’ wellness assortments. Congratulations to both winners.”
EM Brands was created to help solve the stress that can come from picking a good, affordable gift. The brand founders started the company after they found that it was increasingly difficult to find items to stock in their store that felt like a luxurious gift, where the customer didn’t need to spend $50 or more. It manufactures and ships out of its offices in Indiana, and also has a production facility on the island of Aruba.
Its JOON x MOON cleansing and exfoliating sugar cube scrubs are portioned as a one-use-per-shower body scrub and cleanser. Consumers simply wet a cube and scrub it on wet skin to cleanse, exfoliate and moisturize. Each cube contains a blend of lavender and chamomile with soft floral notes and an earthy sandalwood finish, and were developed to relax and soothe users.
Rritual is a consumer wellness brand based out of Vancouver, B.C., dedicated to creating simple, pure and effective plant-based health products that are mindfully designed to also facilitate the practice of daily self-care, so that the health of the whole body, mind and spirit is supported. Backed by a team of scientists, doctors, nutritionists, and experts across the wellness space, the company has entered the market with its flagship collection of certified organic Mushroom and Adaptogen Elixir Mix powders, offering products for three need-state health categories: Lion’s Mane Focus, Reishi Relax, and Chaga Immune.
Each Rritual Elixir features a key functional mushroom and herbal adaptogen known to support a specific response in the body, plus a foundational immune-synergy blend of six functional mushrooms including turkey tail, shiitake, and maitake, as well as, a daily prebiotic blend that features inulin and lucuma fruit powder, which together, help to support immune and digestive health. All Rritual products are certified organic, gluten-free, vegan, and made with only non-GMO ingredients and no added sweeteners or artificial flavors.
Reishi Relax Elixir enhanced with Ashwagandha root is an easy-to-mix certified organic elixir herbal supplement powder that can be enjoyed as a soothing warm beverage at any time of the day, and is widely consumed as a functional food and natural remedy to help the body adapt to and manage stress. Rritual enhances Reishi’s relaxing benefits with the addition of ashwagandha root, an adaptogen that is a widely-researched and popular herb for whole body stress support. It also includes pure cacao powder with a hint of cinnamon, both of which are superfoods rich in health-promoting compounds.