Emerson Group adds Rid, Oystershell Consumer Health

Emerson Group has added two big names in lice prevention to its list of clients. The CPG equity organization is being joined by Oystershell Consumer Health and the Rid brand of lice treatment. 

Rid is a leader in lice treatment, offering a full range of products to treat, remove and control lice in the home. Emerson CPG Equity Management will be in charge of brand management, creative execution and day-to-day Rid operations, while the Emerson Group will manage all sales activity for Rid across U.S. retailers. Emerson logistics will handle order processing, shipping and financial reconciliation, the company said. 

“We are excited to announce the Emerson CPG Equity Management division with the addition of the Rid brand,” said Roger Gravitte, COO of the Emerson Group. “This capability provides our partner companies with full Operating capabilities including Brand Management and Financial Reporting allowing for a more efficient business operating model for Brands and Companies” 

Jeff Vernimb, president of Oystershell U.S., said, “Oystershell is the global leader in Lice R&D technology. We are excited to bring our innovative formulations to the Rid Brand in the U.S. market to better serve consumers in this important category. Partnering with the Emerson Group will drive the brand to new heights as we bring new growth opportunities to retailers through innovation and enhanced marketing support.”