“Creating new ways for people to enjoy dessert without compromising on taste or nutrition has always been part of our brand DNA,” Enlightened CEO and founder Michael Shoretz said. “In terms of new product innovation, 2020 is the biggest year in our company's history. We introduced our Fruit Infusions in the spring and, now, we're thrilled to welcome low-carb cheesecakes and dough bites to our expanding portfolio of low-sugar treats.”
Clearly, that’s not all Englightened has up its sleeve. The second addition to its roster is cookie dough and brownie bites. Containing just 2 g of net carbs per serving, the edible dough bites are free of gluten and added sugar, and have between 90 to 110 calories per serving. Available in five varieties, consumers can choose from the following:
- Chocolate Chip, a classic chocolate chip cookie dough;
- Birthday Cake, a birthday cake cookie dough that contains rainbow sprinkles;
- Fudge, a chocolate fudge brownie dough;
- Peanut Butter, a peanut butter cookie dough with chocolate chips; and
- Snickerdoodle, a sugar cookie dough with cinnamon spice.
Enlightened’s cheesecakes retail for $5.99 each and the dough bites retail for $4.49. Both varieties are now available at retailers nationwide, as well as on enlightened.com.