EnsembleIQ’s BrandLab recipient of industry honors
EnsembleIQ, a business media provider and the parent company of Drug Store News, has just been recognized with a notable achievement.
Recently, EIQ BrandLab was named the Digital Team of the Year by Folio’s Eddie and Awards for its skill in digital media, creativity, resourcefulness and success in achieving customer goals.
“Brands competing in B2B spaces are routinely underserved by consumer agencies that don’t have our innate focus on their markets,” Jennifer Litterick, chief executive officer at EnsembleIQ said. “With EIQ BrandLab, we can provide our customers with award-caliber creative ad engagement, built on an underlying DNA of deep business intelligence in sectors where EnsembleIQ is the B2B leader.”
[Read More: DSN names Maynard editorial director]
The EIQ BrandLab also was honored by Folio for its creative executions that include digital visualization with client Fibre Box Association and visual storytelling with client AWS.
At the forefront of B2B marketing evolution, the EIQ BrandLab is converging a new vision, new creative approaches, and new technologies to better engage influential audiences and inspire them to take positive action.
From bold brand ideation and go-to-market strategy, to lead generation and immersive digital experiences, EIQ BrandLab delivers insight-driven marketing that forms meaningful connections with brands and industry leaders.
[Read More: Mack sizes up how retailer-supplier partnerships can align better, navigate changes]
With this expansion, EIQ BrandLab has defined a new, exclusive “Growth Action Framework,” designed to take clients from upstream business evolution — with brand innovation and creative positioning — through transformative 360-degree marketing activation. Current EIQ BrandLab clients also include AWS, SAP, Anheuser-Busch, Constellation Brands, DISH Network, and Hughes Network Systems, among others.
EIQ BrandLab is headed by B2B agency veteran Darren Ursino, vice president, brand engagement, with a senior team including Ali Zipes, director of client services, and Alexandra Voulu, director of marketing.
For more information and inquiries about EIQ BrandLab, contact Darren Ursino at [email protected], or visit ensembleiq.com/brandlab.