EnsembleIQ’s Path to Purchase Institute Launches New ‘Storefronts’ Retail Media Event

The Path to Purchase Institute, a sister organization to Drug Store News, has announced Storefronts, a new event that brings U.S. retailer media networks together with CPG brands and commerce marketers to learn what's in store for in-store retail media in the coming year. 

P2PI has been at the forefront of commerce marketing innovation since its inception, connecting industry professionals to the intelligence, new ideas and influence essential for solving modern-day business problems and driving growth, the group said. The new event is designed for co-collaboration, paving the way for innovative partnerships and strategies for the year ahead. The one-day event takes place September 12 in Chicago.

“We are excited to introduce the retail media community to our upcoming program focused on in-store retail media, where the leading retailer media networks will showcase their 2025 visions that will shape the future of commerce in-store,” said Eric Savitch, senior vice president and brand director, Path to Purchase Institute. “This sector is poised for significant growth, with projections indicating an accelerated expansion through 2025 and spending expected to surpass $1 billion by 2028. The primary drivers of this growth are the incorporation of new screens in retailer locations, such as touch screens, interactive displays, and kiosks. These innovations have the potential to engage customers more effectively, capture their attention, and leave lasting impressions.”

Storefronts sponsors include Vestcom, an Avery Dennison company, and Vibenomics, a Mood Media Company.