Family Dollar to launch new mobile app experience
Shoppers will soon be able to do more with the new Family Dollar mobile app that hits the app store in October.
Family Dollar customers will enjoy a new mobile shopping and saving experience. Featuring a fresh interface and seamless navigation, the app will help shoppers manage coupons using the redesigned wallet feature, explore weekly ads and locate products with intelligent searches.
“The launch of our new Family Dollar app is one more step in the digital transformation currently underway at Dollar Tree and Family Dollar,” said Bobby Aflatooni, chief information officer at Dollar Tree. “We are investing across the enterprise to make shopping with us even easier and more enjoyable. The redesigned Family Dollar app reflects the customer-centric approach we've applied to our digital roadmap to improve the shopping experience for our loyal shoppers and new customers alike."
Future phases of the digital transformation include Family Dollar's in-app e-commerce, personalization capabilities and an evolved rewards experience. These are due in early 2024.
[Read more: Jocelyn Konrad joins Family Dollar]
“At Family Dollar, we wake up every day focused on how we can help our shoppers do more and save more, and this app is one more way we’ll be able to deliver on that promise,” said Emily Turner, chief marketing officer at Dollar Tree. “We believe this new user experience will not only appeal to our customers, but to brands who want to promote their products to our millions of customers through Chesapeake Media Group, our retail media network.”
Digital consultancy Publicis Sapient was selected to lead the program, enabling Family Dollar to offer a premier mobile experience platform, the company said.
“We are proud to support Family Dollar in the launch of its new mobile experience using our core capabilities, strategy, product, experience, engineering and data and AI,” said Sudip Mazumder, senior vice president, retail industry lead, North America at Publicis. “The work is designed to offer exceptional usability and a best-in-class customer experience.”