Farm Rich celebrates grocery workers with new initiative

Farm Rich is shining a spotlight on grocery workers currently working on the front lines, ensuring store shelves are stocked during the COVID-19 epidemic with Snacktion Heroes, an initiative that aims to celebrate America’s grocery store workers.  

Anyone can nominate a grocery store employee, shopper, or truck or delivery driver, who will be entered in a chance to be featured as the week’s Snacktion Hero.

Each week, Farm Rich will select five employees to be recognized across social media and make a $500 donation for each hero to a local food bank or pantry of their choice, as well.

“We are all so incredibly grateful for the dedicated, hardworking grocery store employees across the country who are helping to get food on tables during this quarantine period,” said Ciera Womack, Farm Rich's senior marketing manager. “Snacktion Heroes is just one small way we can celebrate their commitment, while also providing food for families who may be in need at this time.”

Those interested in nominating someone can visit the Farm Rich website for further information. In addition, the company also plans to donate a collective $10,000 to organizations across the country that are providing important resources right now through this initiative.