G Fuel, Faze Clan team up on new flavor launch

G Fuel is expanding its partnership with esports organization Faze Clan.

Together, the two companies will collaborate on talent, content, retail distribution, apparel, merchandise, and launch a new flavor of G Fuel Hydration — Fazeberry.

“Faze Clan and G Fuel have one of the more storied partnerships in all of gaming,” Faze Clan chief revenue officer Jeff Pabst said. “Product development has been a key area of focus with numerous Faze Clan x G Fuel-themed flavors that have been introduced over the past eight years. We are excited to partner in 2020 on the launch of Fazeberry G Fuel Hydration and bring the new flavor to our community of Faze Clan fans.”

Fazeberry combines the flavors of strawberry, blueberry and pomegranate together, while also providing users vitamins C, E, B12 and B6; amino acid L-Tyrosine; electrolytes; potassium; and magnesium, the companies said.

In addition, the product does not contain caffeine, sugar or calories.

“We're thrilled to expand our long-standing partnership with Faze Clan and celebrate our eight-year anniversary by launching Fazeberry G Fuel Hydration,” G Fuel founder and CEO Cliff Morgan said. “Our millions of passionate gaming fans can finally enjoy the timeless taste of our Fazeberry flavor, while also staying hydrated, laser focused and energized — all benefits that traditional sports drinks can't provide.”

Consumers can find G Fuel Fazeberry at select Walmart, Sheetz, Speedway and Circle K locations throughout the nation.