G Fuel teams with Neopets for limited-edition energy drink collection
G Fuel announced it is entering a partnership with the virtual pet game Neopets. The limited-edition collection features remastered G Fuel Energy Formula products, a Neopets x G Fuel Slushie Cup and collectible G Fuel Doodlez Charms accessories.
The collaboration, which debuted at San Diego Comic-Con International 2023, features three flavors with Neopets characters on the packaging. Each flavor is available in 15-serving tubs:
- Electric Blue Slushie (Snow Cone)
- Cheops Slushie (Cherry Pomegranate/Clickbait)
- Loveberry Slushie (Raspberry Lemonade/Hype Sauce)
Each flavor in the limited-edition Neopets x G Fuel Slushie Cup can be customized with one of three exclusive Neopets Doodlez Charms, featuring the following Neopets: Kougra, Shoyru, and Aisha.
"Like a magical potion brewed in one of the many lands of Neopia, this collaboration infuses the power of play with the energy to excel. We are so thrilled to partner Neopets with G Fuel," said Colleen Gilday, SVP at CWA, licensing agent for Neopets.
G Fuel Energy Formula is zero sugar and contains antioxidants from 18 different fruit extracts. Each serving has 15 calories and contains 140 mg of caffeine.
"Our fans are incredibly passionate and energetic when it comes to adventuring through the wide range of Neopian experiences. The opportunity to nourish that energy and passion for adventure with this amazing collaboration made a G Fuel partnership an easy decision," said Dominic Law, CEO of Neopets.
Whether helping players grind 80+ newly relaunched classic games, dominate in the Battledome or dive into the lore of all of their favorite Neopian characters on the brand new Neopets homepage, G Fuel powers players with the energy they need to rake in the Neopoints, the brands said.
The energy drinks are available now at gfuel.com while supplies last.