News Briefs

General Mills is adding vanilla flavors to the cereal aisle with new and returning options. 

The latest launch from the company is the Loaded Birthday Cake Cereal, which features vanilla crème and a puffed-up pink cereal bite. Returning is the Vanilla Chex, which contains a dusting of vanilla and sugar in each crunchy square, per the brand.

Loaded Birthday Cake Cereal retails for $6.88 and can be found at select retailers, while Vanilla Chex carries an SRP of $4.99 and will only be available for a limited time at select retailers. 

Optase Life is rolling out a makeup remover product that is gentle and sensitive on dry eyes.

The brand has rolled out its Sensitive Eye Makeup Remover, which is eye doctor-approved and includes ingredients such as hyaluronic acid, pro vitamin B5 and manuka honey to keep skin feeling nourished after every use. 

Featuring patented ionized water technology, the product works by acting as a magnet to lift away makeup and impurities without harsh rubbing and while also helping preserve the skin’s natural oils. 

Retailing for $16.95, Optase Life’s Sensitive Eye Makeup Remover is available for purchase on its website, as well as on Amazon and Walmart.com. 

CoverGirl is revolutionizing the eyeshadow game with new one-swipe shadow sticks that offer a high impact and shimmery color. 

The new Clean Eye Color Sticks feature a lightweight and buildable formula that comes in 12 shades and is made with clean, vegan and conditioning ingredients, the brand shared. 

Each shadow stick includes an easy-glide round tip that distributes the product and does not smudge, crease, fade, smear, flake or transfer. 

Available shades include Icy Frost, Sunrise Beam, Ballerina Blush, Rose Copper, Gold Dusk, Raspberry Bloom, Dreamy Pink, Bronze Glow, Golden Toffee, Mystic Maroon, French iolet and Sky Dust. 

Retailing for $11.99 each, CoverGirl’s Clean Eye Color Sticks are ophthalmologically tested, suitable for sensitive eyes and contact lens wearers, and are Leaping Bunny Approved by Cruelty-Free International. 

Smartfood is bringing the classic flavors of a summer cookout to its air-popped popcorn. 

New from the brand is the Cheddar BBQ flavor, which features notes of tangy barbecue with cheddar. 

Available in XL for an SRP of $2.69 and XXVL for $5.19, Smartfood’s new Cheddar BBQ is available in stores nationwide while supplies last.  

Mightylicious is rolling out its new Gluten-Free Flour Blends, which are made with rice flour and milled specifically for baking. 

Available in three options—all-purpose flour, vegan all-purpose flour and vegan chocolate brownie mix—the launches are kosher, non-GMO verified and free from key allergens, the company said. 

Retailing for $8.99 each, Mightylicious’ new launches are available online and wherever the brand’s products are currently sold. 

Summer is here and Neutrogena is helping consumers protect themselves from the sun’s rays with two new launches—Sport Body Spray and Sport Face Oil-Free Sunscreen SPF 70+. 

The Sport Body Spray is available in SPF 70 and SPF 30, and is formulated with antioxidants and vitamins E and C. Featuring a mint fragrance, the product helps protect from the sun while also boosting the skin’s vital function from the inside out, the company said. 

On the other hand, the Sport Face Oil-Free Sunscreen SPF 70+ is an oil-free face lotion that utilizes its Helioplex Technology to offer UVA/UVB protection from the sun. 

Neutrogena’s Sport Body Spray retails for $12.99 and the Sport Face Oil-Free Sunscreen SPF 70+ retails for $9.58. Both products are available at mass retailers nationwide.