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News Briefs

  • 9/7/2022

    General Mills sweetens snack time with Trix Popcorn

    trix popcorn teaser

    A new popcorn is joining the General Mills family.

    Trix Popcorn is the latest launch from the company, which is a crunchy popcorn snack that contains a Trix-flavored fruity glaze along with bits of the cereal, the company said.

    Inspired by other cereal and popcorn snack flavors that have been released, including Cinnamon Toast Crunch popcorn with Cinnadust Glaze and Cocoa Puffs popcorn with Cocoa Glaze, the snack features a balance of sweet and salty notes.

    Consumers currently can find Trix Popcorn available at Sam’s Club in a 20-oz. bag that retails for $6.48 and in a 7-oz. bag that will retail for $3.69 at Walmart beginning in October.

  • 9/6/2022

    Glamnetic takes on short round manicures with Choose Your Vibe collection

    glamnetic choose your vibe collection

    Glamnetic is showcasing a brand new press-on manicure collection designed for those who prefer a short round nail shape.

    The Choose Your Vibe line features eight designs that include Lots of Love, Pretty Picnic, A Good Day, Shroomies, Pure Intentions, Day Trip, Mu Cherie and Hot Dot.

    Like all of Glamnetic’s press on, each set in this new collection is reusable, customizable and made with high-quality material that is easy to file or clip and will not bend or split, the company said.

    Made to last up to three weeks of wear, the nails are vegan, cruelty-free and topped with a layer of UV coating to achieve a salon-quality finish.

    Each nail design retails for $14.99 each and the entire collection is available for $89.94 online.

  • 9/2/2022

    Sally Hansen’s “School for Good & Evil” collection features fantasy-inspired shades

    Sally Hansen Miracle Gel X Netflix The School for Good & Evil collection

    Sally Hansen is teaming up with Netflix to launch a collection of polishes that will have consumers feeling as if they are in a fantasy novel.

    Inspired by the “School for Good & Evil,” premiering on the streaming platform, the Sally Hansen Miracle Gel X Netflix The School for Good & Evil collection was influenced by the young adult novel turned film.

    Designed to help consumers achieve a perfect manicure with imaginative shades, Sally Hansen’s Miracle Gel line features color set technology, lasts up to eight days and does not require a UV lamp for application.

    Available shades include True Beauty Comes from Within; The Storian; Not What It Gleams; Lovey Dovey; Good is Great; Can’t Settle, Won’t Settle; Fresh Villainy; It’s Better Being Bad; Magic Mirror and Lesso Go.

    The Sally Hansen Miracle Gel X Netflix The School for Good & Evil collection will be available in September at mass market, drug store, food and ecommerce retailers nationwide.

  • 9/2/2022

    Theraflu to launch Flu Relief Max Strength

    Theraflu Flu Relief Max Strength

    Haleon is previewing a new product, which is among the first consumer health product releases since the company’s launch.

    Just in time for cold and flu season, this September consumers will be able to pick up Theraflu Flu Relief Max Strength.

    Featuring 1,000 mg of acetaminophen, the product offers relief for several common flu symptoms — including fever, body ache, sore throat pain, cough and runny nose — for up to 6 hours and is available in a variety of formulations for all types of lifestyles and preferences, the company said.

    Theraflu Flu Relief Max Strength will be available over the counter in September and online in mid-late September.

  • 9/6/2022

    CareSens N, American Diabetes Association partner on fundraiser

    caresens

    The American Diabetes Association’s Step Out: Walk to Stop Diabetes fundraising walk and events are now back to in-person attendance. 

    Through fundraising events held nationwide, Step Out: Walk to Stop Diabetes has been supporting advancements in diabetes research, providing educational programming and advocating for more than 30 years, for more than 34 million Americans living with diabetes, the company said. 

    Taking place Sept. 17 in Griffith Park, Los Angeles, CareSens N will participate at the Know Your Numbers booth to help participants of Step Out learn what blood glucose (blood sugar) numbers represent and how lowering those numbers will help them successfully manage their diabetes in order to minimize complications, healthcare costs and live a better life.

     

  • 9/6/2022

    HRG updates industry-standard classification system

    beauty personal care product icons

    HRG has completed the semiannual update of its Fine Line classification system for health, beauty and wellness, home, health care and general merchandise products with notable adjustments to reflect industry changes.

    The September 2022 updates include extensive modifications which support the Fine Lines mission of improving the shopping experience, increasing reporting capabilities and supporting merchandising strategies.

    In the baby care category, the pediatric electrolytes Fine Line was moved from the baby formula, nutritional and food subcategory to the baby health, beauty and wellness subcategory to reflect the treatment aspect of those products. The baby oil Fine Line was repurposed to become the electrolytes Fine Line and baby oil was added to the description of the baby lotions and creams category. 

    “There was a significant change to the sun care category to reflect shifting consumer behavior,” said Donna Boulieu, senior product and strategic pricing analyst at HRG. “Manufacturers have responded to consumers who are looking for multi-functional skin care solutions beyond UVA/UVB protection as well as those who want to protect their skin and the environment by using natural products.”

    Additionally, new subcategories therapeutic/beauty sun protection and mineral/natural sun protection have been added based on these shopper-desired attributes:

    •  Beauty/Cosmetic — hydrating, tone-correcting, tinted;
    • Therapeutic — dermatologist recommended, sensitive skin, noncomedogenic;
    • Natural and Botanicals — free-from certain ingredients, plant-based, recycled packaging; and 
    • Minerals — physical barriers such as zinc oxide and titanium dioxide. 

    “We are seeing that consumers are looking for different attributes in sunscreen based on whether it is for their face or body, so we have added “face” Fine Lines to each subcategory,” said Boulieu. 

    HRG’s team of analysts continually reviews the Fine Line classification system to determine whether modifications are necessarily based on consumer market changes, emerging categories and subcategories or to reflect merchandising trends. The Fine Line system classifies HBW, HHC and GM products into categories, subcategories and product segments and is used across the retail supply chain.

    Categories are organized by 2-, 3- and 4-digit fine lines by the organization’s analyst teams to offer more refined reporting capabilities, facilitate analysis of product performance and segment the placement of products.

    HRG releases updates to Fine Lines twice a year — in March and September — and updates may consist of description changes, recategorization of items and additions or deletions of categories and/or subcategories.

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