Gerrit J. Verburg debuts sugar-free chewing gum line
Shoppers seeking their favorite nostalgic gum brands now can enjoy a sugar-free version, as Gerrit J. Verburg Company expands its portfolio.
The brand is introducing sugarless Beemans, Black Jack, Clove and Gerrit’s Teaberry chewing gum. Available in reclosable tubes to maintain freshness, the gum comes in bite-sized pieces with a hard shell coating.
All four varieties are gluten-free and GMO-free. Sugar-free Beemans, Black Jack and Clove flavors are now available, with the sugar-free Gerrit’s Teaberry flavor becoming available in May.
When it comes to chewing gum, consumers are seeking sugar-free alternatives to their favorite brands. According to the 2023 year-end report from data insights firm Circana, gum and mints experienced sales growth in dollars, units and volume during the past 12 months. The sugar-free gum subcategory saw units and dollars continue to climb their way back to pre-pandemic levels. Per NCA’s State of Treating 2024, sugarless gum grew 16.4% in dollar sales and 6.5% in unit sales versus one year ago.
“These iconic, nostalgic gum brands will appeal to an even wider audience since demand is increasing for sugar-free options,” said Gerrit Verburg, president of Gerrit J. Verburg Company. “These sentimental flavors will appeal to a wider audience, and the convenient format makes it easy to enjoy on the go.”
Each tube contains approximately 20 bite-size pieces, there are 12 tubes per display box and 12 boxes per case. Each pack has an SRP of $2.25.