Giant Eagle, RangeMe partner to grow e-commerce channel
Giant Eagle is on the hunt to grow its online marketplace.
The retailer has launched a product submission call with RangeMe and has said there is no cap on the number of new suppliers it will consider to onboard to the Giant Eagle Marketplace e-commerce site. Interested suppliers have through Sept. 27 to submit a product for consideration. Suppliers can submit products here.
Giant Eagle said the partnership with RangeMe includes seeking suppliers to develop private brand products to add to the Giant Eagle Marketplace. The retailer already has a range of its private-label meat, produce and more available on the marketplace.
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“Giant Eagle Marketplace allows us to extend our aisles and assortments in our established online platform to offer brands and products that previously may not have been qualified or considered for shelf space,” said Kyle Carrabine, marketplace business development at Giant Eagle. “Marketplace provides us a great way to curate local or regional items while also bringing in trending or emerging categories that many of our customer’s desire.”
Giant Eagle has grown to be a leading food, fuel and pharmacy retailer with more than 470 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana. It joins several companies to recently use the RangeMe platform such as UNFI, GPM Investments, and more.
“Hopefully it’s viewed as a launching point for partnerships and entry possibilities by new or emerging sellers,” Carrabine said of the submission process. “While also being a strategic area for growth or expansion by those who have been long term vendor partners with Giant Eagle.”
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Giant Eagle Marketplace is looking to expand its offerings across multiple categories, including pets, baby, housewares, small appliances, health and beauty, vitamins and well being, gourmet food, center store grocery, household supplies, general merchandise, OTC pharmacy, outdoors, and lawn and garden.
Specifically, the retailer is interested in working with suppliers who have established drop ship direct to consumer capabilities to service the five states Giant Eagle operates (Indiana, Maryland, Ohio, Pennsylvania, and West Virginia).
“This is a tremendous opportunity for suppliers to work with such an amazing retailer like Giant Eagle,” said Nicky Jackson, founder and CEO of RangeMe. “Our partnership is a perfect fit to drive the desired scope and scale of Giant Eagle Marketplace.”
This story originally appeared on Store Brands.