Giant Eagle to scale in-store RMN with Grocery TV

Giant Eagle will leverage Grocery TV's end-to-end platform to scale its Leap retail media network by activating relevant content on in-store televisions in nearly 200 supermarkets across its five-state region, including western Pennsylvania, Ohio, West Virginia, Maryland and Indiana. 

"We chose Grocery TV because they share our commitment to the customer experience," says Joell Robinson, senior director at Giant Eagle. "By partnering with Grocery TV, we are adding another notable customer touchpoint to the Leap-driven omnichannel experience powered by deep insights from our myPerks customer loyalty program."

Grocery TV will integrate Giant Eagle's screens into their advertising platform, enabling the retailer's Leap retail media network to manage and execute brand campaigns across their stores. 

[Read more: In-store retail media ad spend expected to exceed $1B by 2028]

To supplement Giant Eagle's efforts, Grocery TV's experienced media partnerships team will drive incremental advertiser engagement by including Giant Eagle in its network of nearly 6,000 grocery stores. Giant Eagle will also leverage Grocery TV's content management system to manage their in-store messaging across different store zones.

[Read more: Giant Eagle reduces prices on produce items]

"We're excited to partner with Giant Eagle to scale their retail media business," said Don Oelke, co-founder and chief operating officer of Grocery TV. "Our focus is on handling the operational complexities of managing an in-store network, so Giant Eagle can concentrate on serving their customers."