Giant kicks off 100th anniversary celebration with Make a Difference challenge
Giant is counting down to its 100th anniversary by growing its legacy of supporting those who matter most: team members, customers and the communities it serves. To kick off the celebration, Giant is launching its Make a Difference Challenge, a new initiative focused on supporting communities through nonprofit organizations whose work has a direct impact on creating a future that promotes healthier people and a healthier planet.
“From our humble beginnings in 1923 as a two-man butcher shop to growing into a leading grocer, The Giant Company connects families, whether it’s for special celebrations, quick meals on the go or gathering for a weeknight dinner around the table,” said John Ruane, interim president of Giant. “As we thought about the best way to celebrate our 100th anniversary, it kept coming back to those who’ve helped us get here and to those who help make The Giant Company the incredibly special place it is, our team members, customers and community partners. Putting them at the center of our anniversary was the natural choice, because without them, we wouldn’t be marking this incredible milestone in our company history.”
During the anniversary celebration, the company will build on its legacy by making several financial and product donations and participating in various volunteer activities. All donations will support the company’s purpose of connecting families for a better future by taking actionable steps to eliminate hunger, change children’s lives, heal the planet, promote wellbeing and foster a culture of inclusion and belonging.
[Read more: Giant releases community impact report]
From now through July 30, non-profit organizations located in the company’s footprint will be able to submit a proposal outlining how their unique program would enhance their community and lives of those they serve. Proposals will undergo a preliminary review by a panel of judges made up of team members and finalists will be invited to present their project live later this year for their chance to win a grant from Giant with $500,000 available for participants. For additional information and details, visit online here.
Over the coming months leading up to its anniversary on Oct. 4, Giant also will celebrate its more than 35,000 team members, customers and community partners in a variety of ways.
Team members will be celebrated throughout the anniversary season, with special team member-only discounts, events, in-store celebrations, a limited-edition t-shirt and be highlighted for their contributions to Giant through various storytelling opportunities.
Later this year, the company will thank customers with four weeks of special sales and promotions. With items from across the aisles including everyday favorites and new launches, the special prices will underscore the company’s longstanding commitment to value. In addition, members of Choice Rewards will enjoy additional special savings through personalized offers.
In addition to its Make a Difference Challenge, the company will involve many of its key partners, including regional food banks, local children’s hospitals and the Pennsylvania Department of Agriculture, in its celebrations.
[Read more: Giant partners with Keep Pennsylvania Beautiful to offer Healing the Planet grant program]
Giant will present anniversary gifts to partners that embody its purpose of connecting families for a better future and to help them each continue their important work. Among the first gifts, a $250,000 donation to Philabundance to support its summer meal program for school age children and $25,000 to No More Secrets Mind Body and Spirit to support the health and well-being of girls and women across Philadelphia.