Giant’s Choice Pass provides unlimited delivery, pickup

Giant is growing its omnichannel capabilities with a brand new launch.

Choice Pass, which will be available to Giant Direct and Martin’s Direct customers, offers unlimited free delivery and pickup for $98 a year.

As it stands, Choice Pass will replace the current model of PodPass, the company said.

“The demand for online grocery services has skyrocketed over the past year, far surpassing the growth that was originally predicted. The same holds true for Giant Direct, where we’ve seen online customers grow each month,” said Matt Simon, chief marketing officer at Giant. “Today’s families are strapped for time, and Choice Pass simplifies shopping with an easy solution that helps save them time and money, without compromising on quality, giving them more time to come together at their table and connect over a meal.”

For those who don’t wish to pay the total cost upfront, customers can make a monthly subscription of $12.95. Individual orders will carry a pickup fee of $2.95 with a minimum order of $30 required. An individual order carries a delivery fee of $7.95 with a $60 minimum, the company said.

“Currently, one-third of our customers engage with us digitally. As that number grows, given the renewed interest in subscription services, especially grocery delivery, Choice Pass also positions us for future growth in the expanding digital landscape,” Simon said. “And as we look forward, we’ll continue to explore ways to strengthen our e-commerce platform to not only meet the increasing demand, but to also offer a seamlessly integrated online experience to our online customers.”