GMDC|Retail Tomorrow, Gender Fair partner to promote diversity, inclusion

Global Market Development Center, otherwise known as GMDC|Retail Tomorrow is embarking on a brand new partnership to help spread a very important message.

The Colorado Springs, Colo.-based company is teaming up with Gender Fair, a market-based solution for achieving equality, to help share insight and expertise, as well as advance gender equality across the retail and CPG industries.

“Gender Fair is the gold standard when working to achieve gender equality in the workplace, and its methodology is used across many world-class organizations to effectively measure fairness and sustainability,” Patrick Spear, president and CEO of GMDC|Retail Tomorrow said. “As a forward-looking organization, GMDC|Retail Tomorrow recognizes the need for change, and we’ve embraced this need and the value it will provide our growing community for years to come. This relationship offers an important step as part of the industry’s future. We anticipate the new programs will provide our members with a better understanding of how to execute a practical plan and give clearer visibility into the future needs for a successful business.”

To formally introduce the partnership, the organization will make an announcement during an infocast with Gender Fair via the GMDC*Connect platform on Aug. 20.

“With fewer than 20% of companies being considered ‘gender fair,’ we seek partnerships with organizations that are committed to raising this percentage, differentiating themselves as drivers of equality and promoting brands that meet the Gender Fair standards,” Zeilstra said. “Gender Fair is proud to be a GMDC|Retail Tomorrow strategic partner, and we look forward to offering our consumer rating platform for gender equality to all its members. Not only will our technology help scale equality and enable corporate gender data to reach GMDC|Retail Tomorrow’s consumer markets, but it will empower members to accelerate fairness through purchasing and business decisions.”

Together, GMDC|Retail Tomorrow and Gender Fair will look to help companies and business leaders identify areas where they can advance gender equality through the Gender Fair Assessment and Roadmap, as well as demonstrate their use of a gender equality rating platform that uses product packaging and innovation to highlight their social advocacy, the companies said.