GNC begins utilizing Paze for online purchases

Eligible GNC.com customers can now use Paze, an online checkout solution developed by Early Warning Services, and offered by participating banks and credit unions.  

"At GNC, we're always focused on enhancing the shopping experience for our customers, and offering Paze helps us deliver a fast and convenient way to shop online," said Vivian Chang, vice president of e-commerce at GNC. "With Paze, we're able to streamline the checkout process, making it easy for our customers to access the health and wellness products they need while feeling confident that their transactions have added security because card numbers aren't being shared with merchants." 

Paze is an online checkout experience offered by the banks and credit unions that GNC customers already know and use. According to the latest Paze Pulse Report, Americans have an appetite for this type of financial institution-offered digital wallet. In fact, 82% of respondents to the Paze Pulse survey report trusting their bank's safety and security more than third-party payment options.

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Additional benefits of Paze checkout for consumers include: 

• Convenience: With Paze, a consumer's eligible debit and credit cards from participating banks and credit unions are combined into one wallet. Customers can access all their eligible cards in one place and make online purchases without manually entering their card numbers at checkout. After a simple activation step, shoppers can check out quickly without downloading a new app or remembering new login information or passwords.
• Added security: Through tokenization, card account numbers are replaced with a unique number so card numbers are not shared with merchants.
• Confidence: Paze is offered by participating banks or credit unions consumers already know, so shoppers can feel confident using it to check out online.

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"We are proud to collaborate with GNC to bring a fast and simple online checkout experience to their customers," said Catherine Murchie, head of operations at Paze. "With more than 140 million credit and debit cards now eligible to check out using Paze, we're setting a new standard for convenience at checkout, and GNC customers are now empowered to focus on their health and wellness without extra steps or friction when using guest checkout. This collaboration reflects our vision of transforming everyday shopping through innovative online checkout brought to you by your bank our credit union."