GNC unveils luxury collagen line

GNC is debuting its luxury beauty supplement line, led by Premier Collagen, designed to help consumers achieve youthful-looking skin with beauty from the inside out. 

According to the company, the line features quick-absorbing marine and bovine collagen peptide formulas to help deliver hydrated, smooth and radiant skin results.

Premier Collagen was developed in response to international beauty trends, particularly the increasing demand for marine collagen in Hong Kong, South Korea and more. "GNC's unique ability to tap into global consumer insights has allowed the brand to create products that combine the best collagen sources with other proven ingredients to cater to beauty-conscious consumers worldwide," the company said.

The company also noted that the inclusion of Naticol hydrolyzed marine collagen, a premium and highly absorbable ingredient featured in the Premier Collagen Advanced Shot, differentiates Premier Collagen from other U.S. offerings, where bovine collagen is more common.

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Marine collagen peptides are known for their superior absorption and clinically proven benefits, making them a highly effective skin supplement for those seeking smooth, hydrated and youthful skin, GNC said.

"Collagen is one of the most important proteins in the body, and its role in maintaining skin hydration and overall skin health cannot be overstated," said Rachel Jones, executive vice president chief merchandising and science officer. "With the launch of our new luxury collagen line, we're offering customers the most advanced formulation available, combining the best of marine and bovine collagen with other beauty-boosting support to deliver optimal results. Our ability to leverage global insights has truly driven the innovation behind this product."

GNC said, ,"With a science-backed daily dose of collagen peptides, GNC's Premier Collagen powder (10,000mg) and Premier Collagen Advanced Shot (13,000mg) both deliver real beauty benefits -users can expect to see more youthful, hydrated skin. In addition to collagen, these skin health supplements are packed with vitamin C, and other key beauty ingredients that support collagen production, helping consumers achieve and maintain their most radiant, youthful skin."

GNC's new Premier Collagen product line is available in-store and online. Customers can enjoy the convenience of a quick-absorbing collagen powder that mixes into hot or cold beverages or opt for the ready-to-drink collagen shot, perfect for on-the-go beauty.

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Customers can purchase the quick-absorbing collagen powder online and instore now and can look for the release of the liquid shots coming in early 2025. For more information, visit gnc.com.