Golden Products gives toothpaste an upgrade

Officials at Golden Products think they are onto something new. The Valley Stream, N.Y.-based company is offering Vitaminpaste toothpaste, featuring a range of vitamins for both adults and children. 

Both products are infused with vitamins D and E and three forms of vitamin B, and kids get “at least 50% of their daily vitamins of these types” from using the toothpaste, according to Bruce Golden, president of the company. The adult product is fluoride-free and features the same vitamins, plus a teeth whitener. Both products are priced at $4.99 for a 4.1-oz. package.

“These products have been clinically proven to work at the University of Buffalo School of Dentistry,” he said. “The kids product represents a brand new category of children’s toothpaste. In the past, it was all about cartoon characters and colors. With our product, we are the first to offer these types of benefits.”