Good Culture launches Wellness Probiotic Gut Shots

Now consumers can take a shot to help their gut health.

How so? Well, Good Culture debuted its Wellness Probiotic Gut Shots, which combine the probiotics found in cultured kefir with such ingredients as turmeric, matcha, chaga and collagen, the Irvine, Calif.-based company said.

"Probiotic shots are an emerging category, and we saw a void in the space with an opportunity to merge functional ingredients with probiotics. Good Culture is built on the mission to deliver healing foods made with clean ingredients. As we looked to expand our portfolio of pasture-raised cultured dairy products, we wanted to offer an easy on-the-go way to get your daily dose of gut-friendly probiotics," Jesse Merrill co-founder and CEO, said. " With our kefir shots, we're excited to provide consumers with an option that is both delicious and functional."

Shoppers can get a probiotic shot in four varieties, including:

• Pineapple + Turmeric to aid brain function and joint health;
• Vanilla + Collagen to help strengthen hair, skin and nails;
• Chai + Matcha to help create calm and focused energy for the mind and body; and
• Chocolate + Chaga to aid in boosting energy and deepen the immunity.

In addition, each of Good Culture’s new launches is lightly sweetened with sweet potato juice and coconut sugar, and do not contain synthetic hormones, preservatives, gums or any other artificial ingredients, the company said.

Shoppers can find the Wellness Probiotic Gut Shots at Whole Foods Market stores nationwide.