Good Day Chocolate expands into CBD

Chocolate supplement maker Good Day Chocolate has branched out into the CBD category with its latest line of products that combine the benefits of the cannabinoid with the taste of its fair-trade chocolate. Good Day Chocolate CBD products contain third-party-tested CBD in the form of broad-spectrum hemp extract from farms in Oregon and Colorado, with 0% THC. 

The company, which is looking to differentiate itself in the category that BDS Analytics estimates will total more than $20 billion by 2024, said that one key feature of its product is controlled dosing, with each piece of chocolate containing 10 mg of broad-spectrum hemp extract. The CBD line includes three varieties — Sleep CBD, Calm CBD and Original CBD. Sleep CBD contains 10 mg of CBD and 1 mg of melatonin per piece, while Calm CBD contains 10 mg of CBD and 12.5 mg of L-theanine per piece. 

“We’ve always strived to make effective, truly functional products that surprise and delight consumers with a delicious taste. This new line of CBD products clearly delivers on that same promise,” said Simeon Margolis, co-founder and CEO of Good Day Chocolate. “Each of our three products aim to make the CBD experience more delicious than ever before, and offer easily controlled 10-mg dosing versus a tinctured oil dropper. We’re thrilled to take product innovation in the CBD category to the next level, making it more accessible and simply appealing.”

The Original CBD bottle retails for $59.99, while Sleep CBD and Calm CBD retail for $64.99 per bottle. One bottle of any variety contains 30 pieces, totaling 300 mg of CBD per bottle. Currently sold on Amazon and Good Day Chocolate’s website, the product will launch into national retailers that sell CBD in early 2020. 

The product launch comes as Good Day Chocolate continues to grow its team. It recently added Bo Becker as chief growth officer. He joined the company from CBD market leader Charlotte’s Web to lead Good Day Chocolate’s marketing, strategy and innovation.