GoodRx extends relationship with Kroger

GoodRx announced a new direct contracting agreement with Kroger to deliver improved prescription pricing at more than 2,200 Kroger family pharmacy locations nationwide.

Starting June 1, 2024, patients can present a GoodRx coupon at Kroger Pharmacies to receive almost 50% more savings on the expected patient price for most generics, compared to previously available prices on their prescription medications.

“We are excited to renew our relationship with Kroger,” said Scott Wagner, interim CEO of GoodRx. “Kroger has been a valuable participant in the GoodRx marketplace over the years and an innovator in health care, nutrition and wellness. We’ve leveraged our direct contracting model to reach an agreement that we believe supports Kroger’s business goals and helps patients get the prescriptions they need at affordable prices.”

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A key focus for GoodRx in recent years has been transforming how it delivers value to retail pharmacies. By leveraging its direct-contracting model, GoodRx and Kroger have reached a mutually beneficial agreement that enables them to deliver lower prices directly to patients, GoodRx said.

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