H-E-B launches mobile shopping app

H-E-B is looking to bolster its convenience offering with the new My H-E-B app. The app allows shoppers to place H-E-B Curbside pick-up or home deliver orders, clip and redeem coupons, find where items are in store. 

The company said My H-E-B is part of its efforts to build out its digital services and focus on innovation to grow its digital offerings. 

“The new My H-E-B mobile app is a perfect example of how we are investing in new technologies to enhance our digital services and establish H-E-B as a digital retail leader,” said Jag Bath, H-E-B chief digital officer. “We continue to grow our talented H-E-B Digital team in Austin and at our company headquarters in San Antonio to deliver on this investment and provide the best possible digital experience to our customers and partners.”

 Additional features include the ability to add items to an order by scanning a bar code, as well as browsing in-app or choosing from curated selections. Coupons clipped digitally also make it easy to add relevant items to the order, the company said. The app is available in both the Apple App Store and Google Play store. 

“This is just the beginning of how we’re looking to redefine how our customers shop with us. Our goal is to create an easier, more enjoyable shopping experience,” said Mike Georgoff, chief product officer for H-E-B Digital. “We will continue to enhance our digital services to complement our brick-and-mortar stores, giving customers more convenient ways to shop.”