News Briefs
- 4/24/2025
Hally Hair debuts Lady H hair perfume
Hally Hair is adding a sweet fragrance designed to be used on the hair.
The brand's new product is Lady H, an alcohol-free hair perfume designed to give strands an extra boost of shine.
Formulated with Aquafine, the fragrance contains top notes of black cherry, almond and Turkish rose. The middle features jasmine, tonka bean and vanilla. Lastly, the dry scents include cedar, white moss, patchouli and resin.
Retailing for $39, Hally Hair’s new Lady H scent is available nationwide at Ulta Beauty.
- 4/23/2025
Salt & Stone brings popular Neroli & Basil scent to body wash format
Body care brand Salt & Stone is bringing its ever-popular Neroli & Basil fragrance to a new format—body wash.
Available in a gel-to-foam formula that contains antioxidant-rich ingredients and botanicals, the body wash aids in cleansing the skin.
Neroli & Basil contains top notes of neroli and Italian bergamot. The heart features basil, tuberose and French lavender. Lastly, the base has cypress, eucalyptus and shiso leaf notes.
Retailing for $36, Salt & Stone’s latest body wash in Neroli & Basil is available online at Sephora.com and on its website.
- 4/23/2025
Secret unveils Whole Body Deodorizing Body Wash range
Secret is looking to elevate shower routines with a new line of products.
The brand recently launched its Whole Body Deodorizing Body Wash, a pH balanced range of products that are designed to meet the specific needs of women and target six causes of odor—bacteria, sweat, urine, menses, discharge and residue, per the brand.
Created for intimate skin, the line also offers 24-hour deodorizing protection and is available in three scents including light and fresh, notes of fresh lilac and waterlily, and notes of peach and vanilla blossom.
Consumers can find Secret’s new Whole Body Deodorizing Body Wash line available for purchase in the feminine care aisle at Walmart and Target, as well as on Amazon.
- 4/22/2025
Isdin partners with Nicola Peltz Beckham for new campaign
Isdin, a sun care brand from Spain, is launching a new campaign focused on encouraging consumers to apply sunscreen daily in order to keep their skin protected.
The “Get It On” campaign from the brand features actress Nicola Peltz Beckham, who will share content on social media highlighting selected products from the brand, including the Fusion Water Magic.
Fusion Water Magic offers 360-degree protection and contains a light and non-greasy formula with an invisible coverage that does not leave behind a white cast.
Offering up to 12 hours of protection, the sunscreen is suitable for all skin types and tones, and is formulated with hyaluronic acid, algae extract and vitamin E, per the company.
The campaign will also be supported with digital paid ads, promotion through owned web and social channels and CCTV ads, launching later this month.
- 4/22/2025
Pure Protein rolls out Ammmaze bars
Pure Protein is rolling out a new line of nutrient-focused products.
The latest launch from the company—Ammmaze bars—contains 20 g of protein, 0 g of added sugar and a blend of 10 vitamins and minerals, per the brand.
Available in blackout cake and strawberry shortcake flavors, Ammmaze bars will retail for $3.49 each at 7-Eleven and Speedway stores nationwide.
"Our Pure Protein Ammmaze bars enter the market as a line of new, more premium products from the Pure Protein portfolio. Consumers shouldn’t have to choose between a healthy choice and a tasty one when they stop into 7-Eleven or Speedway for a satisfying snack,” said Alex Fishman, senior brand director at Pure Protein. "We're consistently focused on raising the bar when it comes to flavor and innovation—our new Pure Protein Ammmaze bars in blackout cake and strawberry shortcake are a direct response to consumer cravings for nostalgic, fun flavors, and chewy, crunchy textures."
- 4/21/2025
Subtl launches Lip Glaze for glossy, high shine finish
Subtl’s new Lip Glaze is looking to add a glossy, high-shine to lips in a range that includes elevated classics.
Formulated with shea butter, jojoba oil and castor seed oil, the product is available in five shades.
This vegan and cruelty-free product aims to condition, nourish and hydrate the lips, and comes in an open pot design that allows for a controlled and pricse application, the brand shared.
Retailing for $18, Subtl’s Lip Glaze is available for purchase online on the brand website.