Healthy Directions announced a new partnership that will bring three supplement formulas from its new Doctors’ Preferred brand to many of Meijer’s supercenters throughout Illinois, Indiana, Kentucky, Michigan, Ohio and Wisconsin.
"Our Doctors’ Preferred supplement line epitomizes the forefront of doctor-formulated products in our portfolio. We are delighted to collaborate directly with Meijer, offering their shoppers cost-effective, premium solutions that are both effective and meticulously crafted to meet advanced scientific and quality benchmarks," said Ben Teicher, president of Healthy Directions. “This partnership signifies a pivotal stride in Healthy Directions' robust multichannel expansion strategy.”
[Read more: Half of millennials are using vitamins, supplements more often than before the pandemic]
The first three products launched at Meijer in May of this year address some of the most common health concerns most Americans face, including:
- Doctors’ Preferred Omega Q Plus: Cardiologist-formulated combination of omega-3s, Coenzyme Q10 (CoQ10), Crominex-3, L-carnitine and B vitamins providing advanced, all-in-one support for heart health; and recommended for all adults, including statin drug users.
- Doctors’ Preferred Focal Point Plus: Powerful and fast-acting nutrient trio that enhances mental accuracy within just one hour, providing improved focus, attention, immediate word recall and support for short-term memory and overall stress management, the company noted.
- Doctors’ Preferred Sleep Answer: Safe, non-habit-forming combination of melatonin and calming herbs providing eight benefits in one capsule, including enhancing the ability to quickly achieve a restful, deeper sleep while waking up refreshed, the company said.