Henry Blooms debuts VitaQIK

Henry Blooms, an Australian pharmacy supplement brand, is introducing VitaQIK, a liposomal vitamin range that provides fast-absorbing nutraceuticals in a convenient 50 ml pump spray bottle.

VitaQIK liposomal technology produces rapid action due to the small particle size of each nutrient, allowing for immediate absorption on contact under the tongue before entering the harsh acidic environment of the gut. The company said this results in a superior delivery form, nutrient protection, reduced side effects, enhanced absorption and ease of use for people who have trouble swallowing tablets or take many capsules.

[Read more: Half of millennials are using vitamins, supplements more often than before the pandemic]

The VitaQIK range is sugar-free, gluten and dairy-free and vegan-friendly with a natural citrus taste. The range launches with four key nutraceuticals: Turmeric for anti-inflammatory joint and brain health; vitamin B12 for energy and nervous system support; vitamin C for immunity and skin health; and vitamins D3 and K2 for bone health and cardiovascular support.

[Read more: Vitamin vitae]

Carel Crous, global business development manager, said, "VitaQIK brings pharmaceutical-grade state-of-the-art nutrient delivery to the hands of the vitamin consumer at an economical price. These formulas are not only convenient to use but also deliver vitamins fast, with liquid nano-particle sized liposomal technology."

VitaQIK is being distributed to retailers through Food Innovations, Lotus Light and UNFI. The Healthy Edge retail group is supporting VitaQIK with displays and in-store ads.