Herdez intros avocado hot sauce

Herdez is continuing to expand beyond its flagship salsa offerings.

The latest innovation from the Orange, Calif.-based company is avocado hot sauce, made with real avocados and featuring tangy notes and a dash of heat.

Packaged in a bottle inspired by an avocado, the labeling and coloring pay tribute to the brand’s origin and history in Mexican cooking culture, the company said.

“Our new avocado hot sauce offers a delicious and innovative way for avocado fans and food lovers alike to enjoy the authentic taste of avocado with an extra kick — all in a simple and convenient format that works for any type of breakfast, lunch, dinner or snack,” said Giselle Olson, brand manager at Herdez. “Unlike other condiments claiming to be avocado-flavored, our new hot sauce is made with real avocados — making it a delicious and authentic touch to any recipe.”

Herdez Avocado Hot Sauce is available at major grocery chains in a 5-oz. and 12-oz. bottle that retails for $4.95 and $7.95, respectively. Visit Mexgrocer.com for more information.