Hershey’s launches Holiday Baking Shapes

Hershey’s is looking to sweeten baked goods made during the holiday season.

New from the company are the Holiday Baking Shapes.

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Featuring white crème chips in red and green shades, the products come in stocking and tree shapes, which can be added to any holiday baking dish.

“After seeing a huge spike in baking this past year, we were inspired to create our first-ever seasonally-shaped chips to give bakers the chance to add a unique touch to their traditional recipes,” Mike Orr, the manager of baking said. “So go ahead, add Hershey’s Holiday Baking Shapes to your favorite cookies or grab a handful to snack on — we won't judge!”

[Read More: Nestlé Toll House’s chocolate morsels get luxurious]

In addition, to celebrate the launch of this new product, Hershey’s is teaming up with Hallmark Channel on a holiday baking contest where the winner will a walk-on role as a baker in a Hallmark Channel original movie.

Hershey’s Holiday Baking Shapes will only be available for a limited time throughout the holiday season.