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Himalaya Wellness debuts Ashwagandha+ line, expands Hello line

The wellness brand has introduced three Ashwagandha+ supplements and three new Hello supplements.
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Himalaya Wellness, an herbal supplement and plant-based personal care brand, is introducing its Ashwagandha+ supplement line and adding three products to its Hello line.

Unlike many single-herb ashwagandha supplements on the market, the Ashwagandha+ line stands out as a multi-ingredient supplement that adapts to various needs, the company said. For people who already use ashwagandha in their daily supplement routine, the brand's new line aims to provide additional benefits such as relaxation, immunity, focus, stress relief and energy support.

Himalaya’s Ashwagandha+ Relax was created to help consumers rest and recharge. Ashwagandha+ Relax features the adaptogenic power of ashwagandha, gamma aminobutyric acid, holy basil and chamomile to help users balance stress and energy levels.

Himalaya’s Ashwagandha+ Immune is made with ashwagandha, elderberry, zinc and vitamin C to help users maintain healthy immune function year-round.

Himalaya’s Ashwagandha+ Focus is designed to help support memory and concentration. Formulated with ashwagandha, bacopa, rosemary and green tea, Ashwagandha+ Focus promotes cognitive function, the company said.

[Read more: FDA launches dietary supplement education initiative]

The Hello line is designed to help alleviate the various symptoms of stress. Because everyone's body reacts differently to stress, the Hello line offers unique solutions to cater to every reaction, the brand said. Hello ZZZs, Hello Alert Mind and Hello Calm Mind join the existing line of Hello Peace, Hello Energy and Hello Joy.

Himalaya’s Hello ZZZs provides sleep support with just one capsule 30 minutes before bed. This sleep supplement is made with melatonin, GABA, L-theanine, chamomile, lemon balm and lavender.

Himalaya’s Hello Alert Mind tackles brain fog with ashwagandha, bacopa, L-theanine, gotu kola, saffron, vitamin B6 and vitamin B12.

Himalaya’s Hello Calm Mind helps relieve stress and supports cognitive function and mood. Hello Calm Mind has ingredients like bacopa, gotu kola and L-theanine.

[Read more: Half of millennials are using vitamins, supplements more often than before the pandemic]

"We are very excited to add these new products to our extensive line of clinically-studied herbal supplements,” said Tanya Das, director of marketing. “With Ashwagandha+ and Hello, we provide support for a greater amount of consumers by targeting the specific issues they face.”

Himalaya’s Ashwagandha+ and Hello supplement lines are available on Amazon and himalayausa.com.

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