HRG Future 50: Outstanding innovation from 2020

When the industry looks back on the COVID-19 pandemic in 2020, they will not only see that CPG brands kicked into high gear to ensure that their products stayed on shelves. Many will also see that brands were not content to only offer their previously introduced products. Even amid a challenging environment last year, companies still managed to roll out innovative products, new formulations, unique scents and more.

Equally unflappable is Waukesha, Wis.-based HRG. Every year the company’s analysts look at sales and distribution of CPG products from the past year to find items that are unique in their category or subcategory, or that explore new forms, flavors and technology. They also see whether new products grow a brand into new categories or create a more effective product. All this is done in order to compile the HRG Future 50 report. Below, read about the 50 products that set themselves apart at the shelf in 2020.