HRG’s five notable products from December 2024
Product introductions almost doubled in December, seeing their second straight month of increases and ending a volatile year for new product launches.
In December, suppliers introduced 140 new products—66 more products than the 74 products they released in November. Waukesha, Wis.-based HRG reviewed 24 products in the health category, 80 items in the wellness sector and 36 products in the beauty aisle to see which ones stood out as Products to Watch.
Here are the top five:
1. Debrox Kids Ear Discomfort Relief Drops
Prestige Consumer Healthcare Inc. said that it developed Debrox Kids Ear Discomfort Relief Drops to help alleviate pain for water-clogged ears. The 95% isopropyl alcohol formula was developed to be kid-friendly and to rapidly dry trapped water in ears, effciently and safely, the company said. It comes in a 1-oz. bottle.
2. Head & Shoulders Bare Pure Clean 2in1 Shampoo & Conditioner
Head & Shoulders Bare Pure Clean 2in1 Shampoo & Conditioner by Procter & Gamble was developed to provide the same anti-dandru effectiveness as the traditional formulation, the brand said. It uses nine ingredients and no sulfates, silicones or dyes. The company claims the holistic solution leaves the scalp and hair clean and comes in an eco bottle made with 45% less plastic, which can be rolled and fl attened to use the last drop. It comes in a 13.5-oz. bottle.
3. SpeedySwab Rapid COVID-19 + Flu A&B Antigen Self-Test
2San LLC said its SpeedySwab Rapid COVID-19 + Flu A&B Antigen Self-Test provides three test results in 15 minutes with one convenient cassette. Able to be completed in four steps at home, the tests have a shelf life of 18 months and the results are reliable when the test is taken within the fi rst fi ve days of symptom onset, the company said. A pack contains two tests.
4. Fleet Stimulant Laxative Tablets
Fleet Stimulant Laxative tablets from Prestige Consumer Healthcare Inc. contain bisacodyl 5mg. The company claims the coated tablets provide gentle, overnight relief, and the bisacodyl works within 6-12 hours to help pass stool from the system. One pack contains 25 tablets.
5. CeraVe Intensive Moisturizing Lotion.
L’Oreal’s CeraVe Intensive Moisturizing Lotion is designed to provide deep hydration for extra-dry skin to help restore and strengthen the skin barrier without greasy residue for up to 72 hours. The lotion is formulated with three essential ceramides, hyaluronic acid, MVE Delivery Technology and Hydro-Urea Technology. The prouduct is meant to defend against dryness, itching, tightness, roughness, scaling/fl aking and discoloration. It comes in a 12-oz. bottle.
