Huggies, Walgreens encourage parents to support families struggling with diaper need

For the eighth consecutive year, Kimberly-Clark's North American Huggies Brand and Walgreens are coming together to raise awareness of diaper need in the United States, supporting those struggling with providing diapers for their children. 

One in two families in the United States experience diaper need and are unable to provide enough diapers to help keep their child's skin clean, dry and healthy.

Now through Sept. 30, 2024, Huggies and Walgreens are encouraging people across the country to help support the cause. For every pack of Huggies Diapers purchased at a Walgreens store or online at Walgreens.com through Sept. 30, Huggies will donate a day's worth of diapers to the National Diaper Bank Network – up to one million diapers. Since 2011, Huggies and the National Diaper Bank Network have helped provide more than 200 million diapers to those in need as part of its Project Hug initiative.

"Diapers are a basic necessity for every baby and toddler," said Anjula Shokar, senior brand manager for the U.S. Huggies brand. "National Diaper Bank Network is helping to change the lives of families, and through this partnership with Walgreens we will educate and encourage people to join us in supporting families."

Huggies, Walgreens raise awareness of U.S. families struggling with diaper need

"Walgreens is proud to team up with Huggies for the eighth consecutive year to drive access to, and awareness of, diaper need in our communities" said Alethia Jackson, senior vice president, ESG and chief DEI officer at Walgreens Boots Alliance. "Supporting the health of the communities we serve across America is integral to our purpose of creating more joyful lives through better health."

[Read more: Walgreens, Huggies raise awareness of diaper needs in U.S.]