Hy-Vee debuts WholeLotta Good e-commerce platform

Hy-Vee is launching a new ship-to-home e-commerce site, dubbed WholeLotta Good.

WholeLotta Good offers customers a full range of dietitian-approved health and specialty products that can be purchased online and shipped directly to homes across the U.S.

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Shoppers can find a wide variety of products including grocery items, vitamins and supplements, health and beauty products, household supplies and fitness items.

In addition, the website also will feature a blog written by Hy-Vee registered dietitians, which is set to offer readers snack and meal ideas, health and wellness tips, and mindfulness and stress-reduction tips, the company said. 

[Read More: Hy-Vee debuts two websites with ship-to-home services]

“Hy-Vee’s customers know that when they visit our stores, they can find a full range of products to support their healthy lifestyle goals,” said Randy Edeker, Hy-Vee’s chairman and CEO. “With the launch of WholeLotta Good, we can now bring our extensive offerings to customers across the country through a site that’s convenient, affordable and easy to use. It’s all part of our mission to make lives easier, healthier and happier.”

Customers can now visit the live website to shop more than 5,000 dietitian-approved products and get health and wellness tips.

[Read more: Hy-Vee dietitians kick off January events]

WholeLotta Good currently ships to all 50 states, and orders of more than $49 qualify for free shipping with no subscription required.