News Briefs

Isdin, a sun care brand from Spain, is launching a new campaign focused on encouraging consumers to apply sunscreen daily in order to keep their skin protected. 

The “Get It On” campaign from the brand features actress Nicola Peltz Beckham, who will share content on social media highlighting selected products from the brand, including the Fusion Water Magic. 

Fusion Water Magic offers 360-degree protection and contains a light and non-greasy formula with an invisible coverage that does not leave behind a white cast. 

Offering up to 12 hours of protection, the sunscreen is suitable for all skin types and tones, and is formulated with hyaluronic acid, algae extract and vitamin E, per the company. 

The campaign will also be supported with digital paid ads, promotion through owned web and social channels and CCTV ads, launching later this month.

Pure Protein is rolling out a new line of nutrient-focused products.

The latest launch from the company—Ammmaze bars—contains 20 g of protein, 0 g of added sugar and a blend of 10 vitamins and minerals, per the brand. 

Available in blackout cake and strawberry shortcake flavors, Ammmaze bars will retail for $3.49 each at 7-Eleven and Speedway stores nationwide. 

"Our Pure Protein Ammmaze bars enter the market as a line of new, more premium products from the Pure Protein portfolio. Consumers shouldn’t have to choose between a healthy choice and a tasty one when they stop into 7-Eleven or Speedway for a satisfying snack,” said Alex Fishman, senior brand director at Pure Protein. "We're consistently focused on raising the bar when it comes to flavor and innovation—our new Pure Protein Ammmaze bars in blackout cake and strawberry shortcake are a direct response to consumer cravings for nostalgic, fun flavors, and chewy, crunchy textures."

Subtl’s new Lip Glaze is looking to add a glossy, high-shine to lips in a range that includes elevated classics. 

Formulated with shea butter, jojoba oil and castor seed oil, the product is available in five shades. 

This vegan and cruelty-free product aims to condition, nourish and hydrate the lips, and comes in an open pot design that allows for a controlled and pricse application, the brand shared. 

Retailing for $18, Subtl’s Lip Glaze is available for purchase online on the brand website. 

Tate’s Bake Shop is introducing a new way to enjoy its classic cookies. 

New from the brand are the Soft Baked Cookies, which are available in two flavors—Chocolate Chip and Dark Chocolate Chunk. 

“Tate’s is no stranger to soft-textured baked goods—we’ve been delighting customers with our pies, brownies, and cakes at our Bake Shop in Southampton, N.Y. since 1980,” said Jessica Goon, chief marketing officer of Tate’s Bake Shop. “But this launch marks an exciting first: bringing a Tate’s Soft Baked Cookie to grocery store shelves. It’s a milestone moment that stays true to our legacy of quality and craft.”

Tate’s Soft Baked Cookies can be purchased in grocery stores nationwide, including Walmart, Safeway/Albertsons, Publix, Kroger, Whole Foods Market, H-E-B, Stop & Shop and Wegmans, among others. 

Dollar General shared that in 2024, it donated more than 28 million pounds of food to local Feeding America partner food banks across the country, surpassing 50 million meals provided since the partnership launched. 

These donations come directly from DG stores and distribution centers and aim to address food insecurity, which impacts 47 million Americans. Since piloting the program in 2019 and formally announcing the partnership in 2021, DG has also donated more than $4 million. 

How DG is combating food insecurity: 

• With more than 20,000 stores and 32 distribution centers across the United States, DG is uniquely positioned to help alleviate hunger, working across all of the communities it serves, the retailer said.
• DG continues to provide Better For You foods and resources, as well as health and wellness products and services, and is a USDA MyPlate National Strategic Partner through its Center for Nutrition Policy and Promotion Nutrition Communicators Network.   

Sally Hansen’s Good. Kind. Pure. line is channeling a world of whimsy with its new Enchanted Meadows collection. 

Good. Kind. Pure is the beauty brand’s clean, plant-based, vegan polish range, offering up to seven days of wear. The new collection is rolling out with six shades, from gilded greens to bejeweled purples. 

Inspired by the themes of nature and exploration, shades part of the new range include Moss Mosaic, Gilded Serenade, Nightfall, Iris Dusk, Just Bloom and Enchanted Memories. 

Retailing for $8.99 per polish, Sally Hansen’s Good. Kind. Pure. line in the Enchanted Meadows collection is available for purchase.