Jackson’s Chips debut on Target shelves

Jackson’s Chips is in an expansion mode. The company announced that as of April 28, its products will be available in nearly 200 Target stores nationwide and on Target.com. 

This move comes on the heels of Jackson’s Chips’ plant expansion last fall in Muskego, Wis., where the brand expanded its production capacity and added manufacturing space. 

The company said it combines gourmet flavor with a focus on wellness, as the chips are made exclusively from sweet potato and premium avocado oil, offering a healthier alternative to seed oils.

[Read more: Jackson’s updates sweet potato chip line]

Jackson’s Chips will be available in Carolina BBQ and Classic Sea Salt flavors at select Target locations. In addition, the company noted that all of its products are free from the top nine allergens and compatible with various diets, including low inflammation, keto, vegan, paleo and kosher.  

"Jackson's ensures everyone can indulge in a delicious snack without compromise," the company said. 

[Read more: MorningStar Farms, Pringles join forces on plant-based Chik’n Fries]

Jackson’s Chips are also available online through their DTC website and Amazon, as well as in-stores nationwide, including Whole Foods, Erewhon, Sprouts, Costco, Kroger, Giant, Mariano’s and more.