Jake Steinfeld, Keurig Dr Pepper roll out nutritional shake line

Jake “Body by Jake” Steinfeld, best known for helping create the personal training fitness industry, is putting nutrition at the forefront once again with a brand new product.

Don’t Quit!, a line of nutrition shakes and meal supplements that counts Keurig Dr Pepper and L.A. Liberations as investors, is crafted without the use of soy, wheat, corn or artificial flavors, colors and sweeteners.

“My life's work has always been about providing hope and good health to all Americans,” Steinfeld said. “The two words that have guided my life — “Don't Quit!” — have never been more important than the current moment. My new Don't Quit! nutrition shakes have an incredibly clean label and they taste delicious! Life is about moments; and the moment has come to shake up the world with Don't Quit!”

Available in four flavors — chocolate, chai tea, orangsesicle and vanilla — each nutritional ready-to-drink shake contains 10 g of protein, while the Don’t Quit! Max option features 30 g of protein that comes in chocolate and vanilla options.

“Our investment in Don't Quit! daily nutrition shakes gives Keurig Dr Pepper the opportunity to fill white space within our beverage portfolio with a differentiated product in the adult nutrition category that's clamoring for clean ingredients and innovation,” Derek Hopkins, chief commercial officer at Keurig Dr Pepper, said. “No matter the age range, today's consumers understand the importance of staying healthy and active. We are excited to partner with Jake — a pioneer in the fitness category for four decades — and his new line of clean shakes to provide a better solution for American's daily nutritional needs.”

Don’t Quit! daily nutritional shakes are currently available at select retailers nationwide, including Safeway, Kroger and Walmart, in a pack of six that retails for $8.99 and $9.99 for a pack of four Don’t Quit! Max shakes.

“There is white space in the adult nutrition category for a clean-label, great-tasting option that consumers can believe in and be proud of,” Danny Stepper, CEO of L.A. Libations and co-founder of Don't Quit!, said. “With Don't Quit!, the promise of real adult nutrition has finally arrived.”