Jim Buddy’s Protein Donuts hit U.S. market

After relocating its headquarters from London to the United States, Jim Buddy’s Protein Donuts are hitting the market. The product is a high-protein, low-calorie baked donut. Alongside the launch, the Park City, Utah-based brand has brought on Mike Fulton, former director fo sales at Quest Nutrition, as chief sales officer. 

Company officials said Jim Buddy’s is hoping to carve out a piece of the healthy snack market and sports nutrition market, which globally, Grand View Research pegs at $33 billion and $24 billion, respectively. 

“Moving to the US has given us the opportunity to reformulate our donuts, modernize our packaging, and relaunch the brand,” said Tom Neal, founder of Jim Buddy’s. “Recruiting seasoned executives, like Mike, has helped us expand rapidly into the United State and Canada.”

Fulton is bringing more than 25 years of experience to his new role with Jim Buddy’s. 

 “I’ve been in this industry for a long time and I didn’t think I was going to be pleasantly surprised by a product, but Jim Buddy’s product, quality, and mission got my attention,” Fulton said. “Discovering new products — such as protein donuts — that are going to change the industry and helping build the brand and the sales infrastructure at an early company is an exciting opportunity.”

Jim Buddy’s relaunched in April with Muscle Foods, DNA Sports Nutrition, NYB and Sportlife as its U.S. distribution partners and Nutrition Excellence in Canada.